Boccaccio ’70

The other film episodes are: Renzo e Luciana by Mario Monicelli, Il lavoro by Luchino Visconti and La riffa by Vittorio De Sica.
Doctor Antonio, an unbending moralist, waged a personal war against spreading immorality. He improvised sermons in front of a boy-scout audience, he bothered couples looking for intimacy, he even tore off covers from magazines displayed at newspaper kiosks. He got really angry when a provocative billboard showing a smiling buxom woman, advertising ‘Drink more milk’, was hung just below his windows. He made an unsuccessful effort at having the billboard removed. He then decided to throw ink bottles onto the billboard to stain it. The billboard was then censored by local authorities but heavy rains uncovered the tempting woman’s body once again. This image started haunting him in his dreams until he was found having hallucinations on the billboard he had climbed. While Doctor Antonio was being driven to hospital by ambulance Cupid was smiling at him scornfully.